A look at Amazon Ads' strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Not coming through? Click here to view in browser. Solving for Addressable TV's Signal and Reach Challenges   By Aditya Desai, Senior Manager, Product Management, Amazon Ads Connected TV (CTV) is rapidly transforming the advertising landscape. As of 2022, 92% of U.S. households can be reached through CTV programmatic advertising, and this medium is expected to double in growth within the next five years, according to the IAB Outlook survey. This trajectory suggests that by 2027, CTV will account for 41.8% of total TV ad spending. In turn, this trend emphasizes the crucial role of CTV in any omnichannel strategy, as advertisers aim to captivate consumers through diverse screens and moments in their everyday lives.  However, the growth isn’t all rosy. According to recent surveys from Imagine Communications and MNT Research, respectively, 74% of advertisers feel that the quality of targeting signals needs enhancement, and 48% of advertisers ...  READ THE FULL STORY This email was sent to studio12creativegroup.media@blogger.com because you requested information from Adweek. If you do not wish to receive e-mails like this in the future, please click here to unsubscribe. ©2024 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 Unsubscribe • Update Preferences • Subscribe Terms of Service • Privacy Policy

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