Performance marketing continues to deliver consistent results
| Move Over, Brand Awareness: Performance is Stealing the (TV) Show | | | | Appointment TV. VHS. TiVo. Brand awareness. What do all these have in common? They’re all relics of TV history. TV watchers have made the jump to streaming, and advertisers have followed suit. But they aren’t just using TV for the broad brand awareness they were in the past. Streaming’s digital roots mean that the largest screen in the house can now deliver big performance results. (OK, fine, and brand awareness, too. But mostly performance.) | | Click above to read MNTN’s most recent article about how performance is taking center stage for TV advertisers. Learn more about why this shift has taken place, how the pandemic has left an indelible mark on the TV advertising industry, and explore the real results advertisers are getting by using TV as a performance channel. | | Track the Trends, Stay Ahead of the Game | | Click below to get to know our Connected TV experts and discover why MNTN Performance TV is the missing piece in your performance marketing puzzle. | | | | | | | 823 Congress Avenue #1827 Austin, TX 78768 | | | | |
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