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As JWT Merges With Wunderman, What's Next for WPP?

After this week, there is no doubt that WPP CEO Mark Read plans to fulfill his promise to bring a "radical evolution" to the biggest name in advertising. The news that J. Walter Thompson will merge with Wunderman is no less dramatic for being somewhat expected. To many industry observers, the only real unknown was...
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November 28, 2018
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