Fall Winter 2024

New vision for a new season ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌...

Connect TV Ads to Business Outcomes

A New Currency for Media Buys
Adweek Webinar


Webinar

 

Connect TV Ads to Business Outcomes

A New Currency for Media Buys
 
December 11, 2018
1PM ET | 10AM PT
 
 
Register ›
 
 

Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That's what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender buys.

 

Join the webinar to hear directly from NBCU and iSpot.tv about this new currency for TV advertisers that is based on actual business outcomes such as clicks and online and offline conversions.

 
 
Register ›
 
 
Sponsored by
 
VIEW IN BROWSER
©2018 Adweek LLC. All Rights Reserved.
Unsubscribe |  Terms |  Privacy |  Newsletter Preferences 
Facebook Twitter

 

No comments:

Post a Comment

Blog Archive