This Ad's Animated Tale of a Nervous Elf Is on Par With Pixar

There are typically two approaches to creating an ad with global appeal. The less interesting (but more common) way is to simply strip away all details and unique elements until it's stylized to the point of being universally generic. But the best global ads instead tell a universal story, one that anyone on Earth can...

Not coming through? Click here to view in browser November 15, 2018 Morning Digest What marketers need to know today Presented by Need a Bit of Holiday Warmth? This Ad's Animated Tale of a Nervous Elf Is on Par With Pixar How the New Venture Challenge Is Helping Cement Chicago's Reputation as the Next Great Startup Hub Promoted Content by FocusVision Move Past the Voice of the Customer and Into the Mind of the Customer These 2 Chicago Streetwear Brands Found National Success By Keeping It Local Time's Up Advertising Forges Ahead With the Challenging Task of Changing an Entire Industry Celebrity Cruises Picks TBWA's Lucky Generals as Global Creative Agency of Record

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