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Google, Facebook team up with agencies and advertisers for the Global Alliance for Responsible Media
All hail the 'Person Who Accidentally Went Viral'
Opinion: Entertainment could impart valuable insights onto advertising
Other winners in Craft include Nike and Carlings
Brand spent approximately $250 million last year
Athlete's new shoe uses the colors of the snack's packaging
Nike's 'Dream Crazy' keeps the streak going for W+K
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