Inside the Unlikely Rise of Oatly

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Morning Digest   June 17, 2019

Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn't One of Them     Inside the unlikely rise of the quirky Swedish oat-milk brand

Promoted Content by Facebook It's Time to Do Something About the State of Advertising

Editor's Letter: It Takes More Creativity Than Ever for a Brand to Break Through     Take oat milk, for example

The Cannes Palais Gets Even More Crowded as Consultancies Assert Their Influence in 2019     Accenture, Deloitte go big on submissions and activations

3 Questions to Help Marketers Learn at This Year's Cannes Lions     Sometimes the answers aren't the only things to teach valuable lessons

A French Women's Rights Group Is Holding a Cannes of Their Own to Rally Against Industry Sexism     Les Lionnes rewards campaigns created by agencies that treat women fairly

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