What Brands Got Wrong About Millennials

As a generational expert with over 25 years in the field, Alexis Abramson has heard about all there is to hear from brands trying to appeal to various age groups. From baby boomers to Generations X, Y and Z--pick your group, and she's researched them, written about them and (probably) lectured brands on how to...

Not coming through? Click here to view in browser June 12, 2019 Morning Digest What marketers need to know today Presented by Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All How Refinery29's Piera Gelardi and Christene Barberich Built Their Creative Partnership to Last Walmart's Chief Customer Officer Janey Whiteside on Fusing Together E2E Customer Experience Promoted Content by Factual What Excelling as a CMO in a Data-Driven World Looks Like Q&A: Bill Simmons' The Ringer Thrives by Ignoring Facebook and Betting Big on Podcasts From Injuries to Ice Baths, Visa Honors the Hard Work of the US Women's Soccer Team Mailchimp Is Getting Into the Content Business With Its Own In-House Studio What Amazon's Intention to Acquire Sizmek Means for the Advertising Industry

Featured Jobs Sr. Producer - Morning Programming, CNN CNN New York, New York   Digital Marketing Manager The New School New York, New York   Publicist PBS NewsHour Arlington, Virginia   Senior Marketing Strategist (Work From Home) SmartBug Media Boston, Massachusetts   Sponsorship Sales Account Executive - News 12 Networks Altice USA Long Island City, New York   See More Jobs »

You're subscribed to Adweek's Morning Digest newsletter as studio12creativegroup.media@blogger.com

© 2019 Adweek, LLC  •  261 Madison Avenue  •  8th Floor  •  New York, NY 10016

Unsubscribe  •  Update Preferences  •  Terms of Service  •  Privacy Policy

Learn more about AdChoices for LiveIntent