S T U D I O 1 2 : Mrs. Maisel IRL

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First Things First

December 16, 2019

By Kathryn Lundstrom

Amazon Flies 20 Fans to Las Vegas for Latest Marvelous Mrs. Maisel Promotional Push

Climbing aboard a Maisel-approved bright pink jet, fans clad in '60s-themed attire were whisked away from Burbank, Calif., and into an immersive "One Marvelous Night in Vegas" on Dec. 5. While in the air, attendees were treated to themed cocktails, goodie bags filled with gifts inspired by the show and an announcement recorded by Midge Maisel herself (Rachel Brosnahan). Upon arrival, guests attended Vegas! The Show, and stayed the night at The Cosmopolitan of Las Vegas. Fans were chosen based on social media posts that they'd made about the retro show over its first two seasons—the third debuted on Dec. 6. Amazon previously hosted Maisel fan events for the first two seasons, and the show was just renewed for a fourth.

Bustle Digital Group Has Been in the Business of Acquiring Publications. Now, It's Creating Them

With a new content management system, BDG is hoping to beat the odds in the digital publishing industry by giving readers an interface that more closely mimics social media-style consumption. "It's a really challenging time in digital media," said Jason Wagenheim, BDG's chief revenue officer. "We know what works and what doesn't. And we feel really confident that this is going to be a game changer." The CMS, which BDG describes as a "card story" format, launched yesterday with Input, a new tech-focused online magazine from Josh Topolsky, co-founder of The Verge and founder of The Outline. The format is designed to grab readers' attention and attract ad dollars that are currently being soaked up by social media platforms.

5 Ways the Streaming World Changed Forever in 2019

The first thing to note, of course, is the arrival of Disney+ and Apple TV+. Both were introduced into the market last month, but Baby Yoda, among other things such as an extremely enticing offering, have meant Disney+ is currently ahead in that fight with more than 10 million signups in its first two days. Disney also took over Fox, and is in the process of taking over Hulu, and also the world, basically. Viacom and CBS also merged this year, while AT&T-owned WarnerMedia and Comcast-owned NBCUniversal slowly dropped details related to their forthcoming streaming services. New ad-supported video-on-demand platforms also cropped up as alternatives to the subscription services, with newcomers like Pluto TV and Tubi.

Coca-Cola Reinstates Global CMO Role, Naming Manuel Arroyo to the Position

After creating the role of chief growth officer just three years ago and eliminating the global CMO position, Coca-Cola is splitting up operations and marketing roles following chief growth officer Francisco Crespo's retirement announcement. The restructuring bucks an ongoing trend of brands swapping the global CMO role for a more strategy-focused CGO position. Over the last several years, companies like Lyft, Hyatt and Johnson & Johnson have all followed this trend, though it's certainly not the majority of brands—according to a report by Singular over the summer, just 14% of companies had a CGO position. Crespo will stay on in an advisory role at Coca-Cola through June of 2020.

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Jonathan Hanson, CCO, Unconquered

We host a year end holiday dinner for our internal team at a nice restaurant and a party at a local brewery for all of the contractors we work with through out the year. We do a lot of production work so the contractor network is strong.

We do a debrief to go through what worked and didn't including areas of improvement and celebrate the successes.