| | |  | | | | First Things First | | | December 10, 2019 | By Jameson Fleming | | | | | | Presented by |  | | |
| | |  | |  | |  | | | The Tooth Fairy's Solo Business Finally Booms in This Charming Ad About Ads | | | | Scaling any business is important, and nobody knows that better than the Tooth Fairy. She's been a solo entrepreneur for ages, converting millions of children's teeth into cash with nary an executive assistant. But those days are over now, thanks to a marketing tactic that has finally taken her business from struggling LLC to publicly traded unicorn—according, at least, to a new ad from Mother London. | | | | |  | | | Celebrate 40 Years of Adweek with an Adweek Pro Membership | | | | You're invited to celebrate Adweek's 40th anniversary with a special offer. Gain 6 months of unlimited access to all content on Adweek.com, including our full archives, the digital edition of the magazine, and so much more for just $40. | | | | |  | | What can managers do to effectively manage remote employees? | | Dave Brown, co-founder, Brown&co Being disciplined with time and frequency of check ins are vital to ensure there is a good level of culture building and connectivity with the team. There is a high degree of trust between each other and this flexible remote way of working allows our teams to work when is best for them and of course wherever that may be. So long as there is a fast internet connection, location is never an issue. In fact, it's far more rewarding to work in a venue or area which resonates with the brand or category in question, rather than the same four walls of an office. It's rather liberating! Kandi Gongora, vp people and organizational excellence, Goodway Group A manager should provide guideposts that are grounded by your vision, purpose, strategy and values (behaviors) for your employees to thrive. This is a good balance from micromanaging and not painting the picture well enough for them to succeed. In addition, invest in weekly one-on-one meetings to have meaningful conversations, which can cover strategy, employee growth and development and well-being. Further, come to an agreement on expectations that creates work-life integration and the desired employee experience that ensures as a manger, you meet the need of the employee, client and organization. Also, a new employee may be new to a remote work culture, so have proper onboarding processes to enable the worker to be successful in their new role. | | | | | | |  | | Nestle's Orchid Bertelsen on Testing Conversational AI and Failing Forward | | | | Leading digital innovation across more than 70 brands in the Nestlé USA portfolio, Orchid Bertelsen knows that being truly innovative starts with the problem you're trying to solve. It's this approach, coupled with a strong "fail-forward" culture, that helps Orchid avoid shiny object syndrome when it comes to tech innovations. | | | | | | |  | | | Featured Jobs | PwC San Francisco, California | Spitball Advertising Red Bank, New Jersey | PwC San Francisco, California | ADWEEK New York, New York | Spitball Advertising Red Bank, New Jersey | | |
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