Ad-supported CTV and streaming are on the rise

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Connected TV has been on the up-and-up as couch time hits a record high and premium CTV content is rapidly released. As free or low-cost options for streaming become more available, consumers are asking themselves: Are ads a fair trade for more affordable CTV access? IAS conducted new research that revealed: 91% of CTV users watch some form of ad-supported streaming video content 90% of users think there are features of the CTV ad experience that make it better than linear TV 42% of CTV users are likely or very likely to view an ad to completion if ads are contextually relevant Download the full report to see more ad-related insights from Integral Ad Science.   DOWNLOAD RESEARCH     Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 18 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com

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