Want answers to all your media mix questions?

A new option in the analytics playbook can help ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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A new option in the analytics playbook can help Get the Answers Marketers Need to Prove Their Media Plans Are Delivering Frustrated with your ability to measure the ROI of media buys? You’re not alone. More than 80% of senior marketing executives were dissatisfied with their ability to quantify marketing ROI, according to one CMO Council survey. Modeling helps. But the two main forms—media mix modeling and digital attribution modeling—leave big gaps of unanswered questions. Questions like which TV stations are over/under invested? What geographies respond best to OOH investments? And more. Now there’s an option that digs down to answer those types of tactical questions. Read "Fill the Gap in Your Media Performance Measurement" to learn what this new option does and how it works with the other modeling approaches.     Are You Making the Most of Today’s Media Opportunities? The media landscape has shifted. What you need to know. Learn More Marketing as an Investment, Not an Expense: How Analytics Can Shift the Conversation There’s only one way to convince a CFO marketing is valuable—measure and prove it. Learn More Media Services A fragmented, overly complex media industry is slowing marketers down. Quad’s integrated approach streamlines the process by including content production in the media planning and execution cycle. This creates opportunity to iterate, adjust and optimize media more often during a given cycle. Ultimately, maximizing our clients’ budgets for superior performance and a better return on marketing investment. Learn more © Quad/Graphics, Inc. N61 W23044 Harry's Way Sussex, Wisconsin 53089-3995

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