The final evolution of affiliate marketing
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The final evolution of affiliate marketing |  | | Affiliate marketing is a well-established way for media and brands to generate revenue. But in recent years, two trends have emerged that drive affiliate marketing towards a model where conversion takes place directly at the source.
Firstly, there has been a long term decline in affiliate commissions. Secondly, many affiliate revenues are lost due to last-click attribution issues. Publishers with their brand partners need to rethink the affiliate model. Embedded shopping experiences are taking over Many leading media platforms are working to eliminate outbound affiliate links and replace them with direct shopping instead.
This approach turns media platforms into marketplaces where shopping happens directly at the point of inspiration.
Media benefit from higher and correctly attributed commissions. Consumers have a better UX, while brands get exposure on leading media platforms and more sales. With this approach, everybody wins. | |
Revenue diversification & customer experience will be the focus for 2021 The online media that have diversified their revenue sources have been able to weather the long term pressures in media monetization far better than those who have relied on any one source. 2020 has seen big media players introduce embedded shopping experiences, which means the focus is shifting from traditional link-out affiliates to converting directly at the source.
Affiliate marketing will continue to evolve towards a better customer experience. Fewer clicks, a higher trust factor, and more convenience will be decisive going forward. | |
About the sender Tipser makes it possible to sell any product directly on any digital surface. If you want to learn more about the solutions, please visit tipser.co. Tipser Inc. 35-2688750 900 3rd Avenue, 29th floor, New York, NY 10022. |
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