The ENGINE Media Exchange (EMX) Data Connected Marketplace connects designated audience segments to direct media supply for a more accurate and effective targeting solution, available programmatically via Data Connected Private Marketplaces (PMPs) and managed service executions.
Advertisers and publishers benefit from precise targeting, greater scale and accurate pre-campaign forecasting including CTV and omnichannel environments leveraging EMX’s SSP and the ENGINE Device Graph+.
Clients have experienced an average of 2x lift in audience reach. That’s right—2x. By utilizing the EMX Data Connected Marketplace, compared to traditional data applications, this solution is particularly beneficial for niche audiences and smaller regions, where inventory availability is typically low.
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