🎟️Reserve Your Virtual Seat| Inside Fandom LIVE 2022

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Don't miss out! Register now for the Inside Fandom virtual event on Fandom’s 4th annual study of fan behavior and motivation! This year, Fandom is digging deep into the concept of Fan Identity to help you more effectively communicate and connect with fans of all types. From exclusive consumer insights to trends in entertainment engagement and ~as usual~ a few surprises, join the free virtual event for a jam-packed and entertaining hour to hear their latest findings about driving audience growth in entertainment and gaming. November 17, 2022 10AM-11AM PST// 1PM- 2PM EST LIVE ON ZOOM RESERVE YOUR SPOT Hosted by: Colton Dunn Actor, Comedian, Writer, Director, and Producer Superstore, Key & Peele, and upcoming Netflix series The Recruit   You’ll hear from:      Mindy Hamilton  SVP, Global Partnership Marketing & Strategy  The Walt Disney Company        Jason Croddy SVP Group Director of Brand Strategy Canvas Worldwide   Spencer Kaplan Global Head of Creative Marketing  Riot Games     Oke Müeller  Vice President, Player Insights  Activision       Perkins Miller Chief Executive Officer Fandom     Ali Saraniti Director, Sales Research & Insights Fandom   A FAN  ≠  A FAN By utilizing proprietary research and first-party data from Fandom’s massive platform (300 million monthly unique visitors, 40 million pages of content across 250k fan-powered wikis), Fandom’s fourth annual study of consumer behavior and entertainment trends explores the concept of fan identity and uncovers how studios, streamers, and gaming companies can introduce, grow and energize a fanbase, including: Review a set of fan archetypes that can help marketers better breakdown a fan base, understand the mindset and motivation of groups that make it up and activate in more authentic and meaningful ways. Three rules marketers can follow to drive audience growth and ensure more fan engagement.  How fan engagement differs across different types of franchises and what studios and brands are making the biggest impact. The continued evolution of fan motivations around streaming, gaming, and theatrical, and what influences fan decisions.  RESERVE YOUR SPOT Copyright © 2022, Fandom, All rights reserved. Our mailing address is: 130 Sutter Street, 4th Floor, San Francisco, CA 94104

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