Webinar | 2023 Media Trends and The Future of TV Planning

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Webinar

2022 brought historic growth to the Upfront TV marketplace, and US advertising spend is projected to cross the $300 billion mark in 2023. This means that marketers will require more accurate targeting, measurement, and analytics to demonstrate ROI of their media buys.  Join this fireside chat on December 7 with Ed Davis, President of Product and Operations at OpenAP, and Bill Stratton, Media, Entertainment and Advertising Lead at Snowflake for a discussion on the future of advanced TV, including: Their industry predictions for 2023 and beyond The value of data collaboration for the television industry Why now is the right time to be investing in clean room architecture

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