S T U D I O 1 2 : Create Emotional Connections with CTV Viewers

Create Emotional Connections with CTV Viewers

November 14, 2024
1 PM ET | 10 AM PT

When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you're tying to your audience's favorite TV content. And those creatives have the best chance of being effective when they're in the right emotional context. Enter emotions-based targeting, which allows CTV advertisers to create more impactful and resonant campaigns.

Attend the webinar to discover how tapping into emotional connections and understanding the complete viewer experience is changing the CTV advertising landscape with a panel of leaders including Pete Crofut, VP of business development, agencies and brands, at Wurl.

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