Just Released: A neuro-investigation into the brain and CTV ads

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UNCOVER WHAT TRULY RESONATES WITH CTV VIEWERS Are you looking to make your CTV ad campaigns more effective? Our latest neurostudy dives deep into how viewers’ brains react to CTV ads, revealing actionable insights that can transform your advertising strategy. Take a look at some insights we found: Unrelated ads break viewers’ neuro-state: Ads that don’t align with the content disrupt viewers' engagement, reducing their impact. Repeated ad viewing leads to higher connection, but lower interest: While repetition builds recognition, it can also diminish excitement. Context-matched ads are highly memorable to viewers: Ads that fit seamlessly within the content are more likely to stick with your audience. ACCESS THE REPORT Integral Ad Science (IAS) delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Our mission is to be the global benchmark for trust and transparency in digital media quality. We do this through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments. For more information, visit integralads.com .

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