New Research from Activision Blizzard Media

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Check out our latest infographic on how gaming captures and sustains attention and why quality attention is essential for brands.

Hi ,   As ad spending rises and consumer attention becomes harder to capture, gaming provides a unique opportunity for brands to break through.   Our latest research, 'Play It Forward: How Gaming Immersion Unlocks Player Attention,' shows how gaming immersion leads to sustained attention, positioning it as a vital channel in today’s competitive media landscape. Here are just a few of the insights we found: Immersion predicts consumer action with 80% accuracy More immersive environments yield increased recall, purchase intent, and sales. 57% of players rank gaming as the top platform for feeling happy See our full infographic on attention now, and contact us for your next campaign to see how our games attract attention above and beyond typical levels.   Thank you, Activision Blizzard Media Activision Blizzard Media, 122 Fifth Avenue, 7th Floor, New York, NY 10011, United States

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