McDonald’s $300 Million Acquisition Will Beef Up Personalization

It's no deal from the Dollar Menu, but McDonald's acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation. According to CNBC, the acquisition was worth more than $300 million and goes to show just how much of a bet McDonald's is willing to take to increase its personalization efforts and to...

Not coming through? Click here to view in browser March 27, 2019 Morning Digest What marketers need to know today McDonald's $300 Million Acquisition of Dynamic Yield Will Beef Up Its Personalization Efforts Apple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent Promoted Content by GumGum How Twitter (Yes, Twitter) Became the Most Brand-Safe Platform How the Internet Will Change Thanks to the EU's New Copyright Rules This Organization Is Giving Toronto Students the LGBTQ Sex Education That Conservative Policies Took Away Fridababy Asks Meghan Markle to Skip the Post-Birth Photo Op in Full-Page New York Times Ad

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