Was the 3G Kraft Heinz Mega-Merger Destined to Fail?

It all looked perfect on paper. Between 2013 and 2015, 3G--the Brazilian private equity firm credited with "reinventing the consumer industry" by applying its deceptively simple "cost-cutting and deal-making" approach to Burger King and AB InBev--teamed up with Warren Buffett's Berkshire Hathaway to acquire and unite packaged-goods giants Kraft and Heinz. The move brought classic...

Not coming through? Click here to view in browser March 28, 2019 Morning Digest What marketers need to know today Was the 3G Kraft Heinz Mega-Merger Destined to Fail? Why Some Airlines Bring Back Classic Paint Jobs Decades After They Vanish From the Skies Promoted Content by Resonate Human-Centered Marketing Creates an Unbreakable Customer Relationship Garth Brooks and President Bush Help A+E Networks Spotlight 'Healthy' Portfolio at Upfront Dove and Getty Launch a More-Honest Stock Photo Collection—of Women, by Women WPP Experiential Network SET Rebrands as Set Creative, Names New Leadership

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