Why Brand's Should Partner With a Musicians

During the Super Bowl, PepsiCo tripled down on collaborations between musicians and brands--and it paid off. Doritos was the second most-discussed brand on social during the game following its ad starring Chance the Rapper and the Backstreet Boys. Pepsi was the top "share of voice" on social after its Big Game spot featured Cardi B,...

Not coming through? Click here to view in browser March 05, 2019 Morning Digest What marketers need to know today Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician Paramount Pictures' Logo Started as a Desktop Doodle, and Has Endured for 105 Years Promoted Content by Acquia Overcome the Personalization-Privacy Paradox Whole Foods' Will Chau Knows the Importance of Fostering a Creative Culture The Founders of This Austin Agency Wanted to Find More Soul in the Business Popular Rang-Tan Character From Palm Oil Deforestation Ad Will Star in a Children's Book

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