The Marketing of Silicon Valley's Favorite Villain

From the very beginning, agency leadership knew that Theranos was no normal client and Elizabeth Holmes wasn't an ordinary executive. This mysterious entrant to the startup scene had already begun to cause a stir years before fame and controversy turned her into both a pariah and an object of obsession. "When she told us about...

Not coming through? Click here to view in browser March 15, 2019 Morning Digest What marketers need to know today Theranos and Elizabeth Holmes: the Marketing of Silicon Valley's Favorite Villain NBC Taps YouTube Star Lilly Singh as Carson Daly's 1:35 a.m. Replacement Promoted Content by The Marketing Store The Biggest Threat to Retailers? Better Retailers Hallmark Channel Cuts Ties With Lori Loughlin After Arrest in College Cheating Scandal Minute Media Acquires The Big Lead From Gannett as It Looks to Acquire More Lifestyle Brands This Powerful Story by Vicks Seeks to Break the Stigma of Children Living With HIV XO Group and WeddingWire Unite Under a New Brand Name Will These New Lounge-like ATMs Help Wells Fargo Repair Its Reputation?

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