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Adweek's 2019 Project Isaac Awards Honorees

ADWEEK | Morning Digest
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Morning Digest
 
August 19, 2019
 
 
 
 
  Presented by Simpli.fi  
 
 
 
 
 
19 Daring Campaigns That Deployed Bold Innovation to Reach Consumers Craving Invention
 
 

Check out all of our 2019 Project Isaac Awards honorees.

 
 
 
 
 
 
 
 
 
Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports
 
 

With industry growth comes the need for new means of measurement.

 
 
 
 
 
 
 
 
 
Infographic: Over Half of Consumers Would Pay More for Sustainable Products
 
 

Brands need to focus on eco-friendliness.

 
 
 
 
 
 
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How I Went From Buddy to Boss and Reevaluated Leadership Techniques
 
 

Here's some advice for anyone rising into a higher position from a peer-intensive one.

 
 
 
 
 
 
 
 
 
Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples
 
 

The grocery chain is the first to test the ecommerce feature.

 
 
 
 
 
 
 
 
 
Take to the Desert to Explore the Future of Brands
 
 

The world's top brand leaders head to Palm Springs for 4 days of exploration at Brandweek. Secure your pass before prices increase on Aug. 27.

 
 
 
 
 
 
 
 
 
Introducing the 2019 Adweek Readers' Choice: Best of Tech Awards
 
 

Vote now for your favorite advertising and marketing technology providers.

 
 
 
 
 
 
 
 
 
'We Ready' Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season
 
 

Here's the new spot from the league's new AOR, 72andSunny.

 
 
 
 
 
 
 
 
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