Amazon’s Weird 'Ambassadors' Unnerve Critic

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Morning Digest   August 16, 2019

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Like 'Talking to the Borg': How Amazon's Social Media Ambassadors Eerily Swarmed a Critic     The company's reputation-boosting effort may use real employees, but that doesn't mean it feels organic.

Novartis Consolidates $600 Million Global Media Account With Publicis Groupe     GroupM, Omnicom and Havas also participated in the review.

BuzzFeed CMO Ben Kaufman Exiting to Focus on His Toy Store     He will remain in his role through the end of the year.

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Why Voting With Their Wallets May Be an Idle Consumer Threat     Well-loved brands can weather values-based storms.

Take to the Desert to Explore the Future of Brands     The world's top brand leaders head to Palm Springs for 4 days of exploration at Brandweek. Secure your pass before prices increase on Aug. 27.

Introducing the 2019 Adweek Readers' Choice: Best of Tech Awards     Vote now for your favorite advertising and marketing technology providers.

Despite 7,500 Store Closures This Year, It's Not All Doom and Gloom for Retail     So far in 2019, 3,064 stores have opened.

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