The Challenges of Changing a Brand's Name

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Morning Digest   August 27, 2019

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Why Changing Your Company's Name Can Be an Operational Nightmare     Marketing chiefs of Dunkin', Jamba and WW reveal what really goes into a new corporate handle.

Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life     Consumers are drawn to SIPs, but it's a mixed bag for advertisers.

How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History     StarKist's 58-year-old talking fish was the original hipster.

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Infographic: How Brand Mascot Recognition Has Changed Over Time     Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers.

Spotify's New Ad Celebrates the Relatable Habit of Staying in the Car to Finish a Song     The brand leverages insight to promote discovery and new playlists.

Take to the Desert to Explore the Future of Brands     The world's top brand leaders head to Palm Springs for 4 days of exploration at Brandweek. Secure your pass before prices increase on Aug. 27.

Introducing the 2019 Adweek Readers' Choice: Best of Tech Awards     Vote now for your favorite advertising and marketing technology providers.

How One Creative Is Facilitating More Opportunities for Women in Advertising     Laura Visco is changing the narrative, one invisible talent at a time.

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