| Hillary will be hosting a fireside chat and networking evening on September 17th in Blender Workspace, 135 Madison Avenue, 8th Floor, New York, NY 10016. She'll be joined by marketers and brand guardians who are interested in exploring the tricky relationship between ROI and Brand. As marketers, we need to measure impact at every turn; but with the relative ease of measuring the impact of performance marketing, how can brand leaders justify spend on brand-building efforts by ensuring that they’re measurable? Questions likely to be covered include:
- Why is ‘brand’ becoming ever-more important?
- How can brand equity be measured effectively?
- What is the ROI of brand building?
- What are the most important metrics to consider?
- How can a brand sustain their impact and equity while still taking risks?
More about your host...
Hillary Wild-Hirons is a Sales Manager from Attest, a UK-based scaleup shaking up the consumer research space, making research as intuitive and actionable as possible. You can find out more about Attest here. | 
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