Brand Value That Can Survive a Blackout

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Morning Digest   August 05, 2019

3 Ways We Can Shake Up Traditional Approaches to Marketing     Otherwise there's a risk of losing consumer attention.

Introducing the 2019 Adweek Readers' Choice: Best of Tech Awards     Vote now for your favorite advertising and marketing technology providers.

How Rebecca Minkoff Turned One Bag Into A Lifestyle Brand     This episode of CMO Moves delves into the global fashion brand founder's journey and her decision to hire a CMO.

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	The Advertiser's Guide to the Tokyo 2020 Summer Olympics

4 Takeaways as Ninja Defects From Twitch to Microsoft's Mixer     The game-streaming superstar's decision gives the tech brand is a boost at a key moment.

Uber Layoffs Inspire a Rare Display of Solidarity in Silicon Valley     Former staffers are not alone in their job search.

The CW Sets New Digital Strategy as Netflix Deal Lapses     The network unveiled dates for its biggest DC superhero crossover ever.

Showtime Expands Content Output 30% But Vows to Remain 'a Small, Boutique Operation'     The network has positioned itself as a bespoke alternative to its 'big box' rivals.

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