Amazon's Daring Ad

Plus, Super Bowl spots are going for WHAT?! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Not coming through? Click here to view in browser       First Things First November 15, 2019 By Kimeko McCoy     Presented by       Amazon Just Pulled Off the Most Dramatic Front-Page Ad Takeover for The Report   This seems like a good opportunity for ICYMI. So in case you missed it, Amazon Studios pulled all the stops ahead of the debut of its film "The Report" this week, putting an ad wrap around major newspapers like the Los Angeles Times. The movie ad recreates the moment news splashed across newspapers about an investigation into the CIA's detention and interrogation program after 9/11. But will the dramatic flair reach enough people ahead of the premiere? Read more: Amazon just pulled off the most dramatic front-page ad takeover for The Report         John Lewis' Holiday Ad Stars a Sweet Dragon Who Enjoys Christmas a Bit Too Much Maybe you like Christmas. Maybe you suit up in your ugly sweater and sing Mariah Carey's "All I Want For Christmas Is You" right after Halloween. But even with all of that, you're probably still not as excited about the holidays as Excitable Edgar, the sweet dragon who enjoys Christmas a little too much and stars in John Lewis' new holiday ad. However, trouble seems to follow this little guy wherever he goes. Watch It: John Lewis debuts holiday ad with Excitable Edgar       Disney+'s Massive Marketing Campaign Is Just Getting Started This holiday season, Disney is going all in on promoting its new streaming service. In fact, you could call the outreach for Disney's streaming service "unprecedented," going as far as to having an all-day activation in New York and leveraging its heavy-hitting media partners. What's next? Read more: Everything Disney+ is doing to get in front of possible customers.       Fox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated Market Typically, Super Bowl ad inventory has been available for brands looking to swoop in at the last minute and grab a spot. But oh how the turn tables (or how the tables have turned for non-The Office fans). Out of Fox's 77 in-game Super Bowl advertising spots, only 17 are still up for grabs. Execs point to the contraction of premium inventory and consistent pricing creating a sense or urgency. Read more: Fox in-game inventory is selling out. Related: Pop-Tarts Gets in the Game With First Super Bowl Spot in 2020 Best of the Rest: Today's Top News and Insights Google Struggled to Sell Smart Speakers in Q3, But Amazon Killed It Southwest Pilots Union Blasts Boeing Over 737 Max 8 Comeback TikTok Confirms It's Testing Social, Shoppable Videos Google Will Make Necessary Changes to Ad Auction Process Microsoft Makes Diversity Strides, But There's More to Do           Star Wars Blurs With Reality in This Compelling Ad About a Daughter and Father   215 McCann brings Jedi: Fallen Empire into the real world.       Promoted Content by Amobee How Do You Get Linear and Digital Video Talking to Each Other?               Adweek Promos and Events Want to gain access to all content on Adweek.com?   Subscribe today to gain unlimited access to all content, including our full archives, the digital edition of the magazine, and so much more. $8 for 8 weeks of access.       How does your team learn from mistakes?   Sarah Baird, vp, account strategy and operations, Outbrain Talk about the setback openly. Often times teams avoid sharing bad news or failures, after all, it is human nature. If you talk about what went wrong and most importantly what you learned from it—you put your team in a better place to succeed moving forward. At Outbrain, I introduced Effie "the I effed up elephant" to sit on the desk of someone who shared a failure and learning from the previous week.         Playboy's Marketing Now Pushes Pleasure for All   The 65-year-old publication is keeping the bunny.         The Busch Beer Will Flow for Every Lap Kevin Harvick Leads Sunday   The #Busch4Harvick hashtag will enter fans into a drawing during Nascar's 2019 Ford EcoBoost 400.         Dick's Sporting Goods Channels Holiday Magic to Show How Items Come to Life at Night   Producer of the Night at the Museum series helped co-direct the spot.         Unlike Its Competitors, Clorox Is Building Its Own Direct-to-Consumer Business In-House   Not going on an acquisition spree as other CPG giants have done.         ANA Campaign Aims to Convince Gen Z That Marketing Has the 'Best Jobs Ever'   The trade body tapped McCann for the recruiting effort.           Featured Jobs Director of Creative Strategy DoSomething.org New York, New York   Lead Strategist DoSomething.org New York, New York   TRUNK ARCHIVE + GALLERY STOCK IMAGE LICENSING SENIOR DIGITAL MARKETING STRATEGIST Trunk Archive + Gallery Stock New York, New York   Chief Marketing Officer - SaaS and Martech Synthesio New York, New York   Advertising Creative Copywriting Instructor The University of Alabama Tuscaloosa, Alabama   See More Jobs »                   You’re subscribed to Adweek’s First Things First as studio12creativegroup.media@blogger.com © 2019 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 Unsubscribe • Update Preferences • Subscribe Terms of Service • Privacy Policy• Forward to a Friend   Learn more about AdChoices for LiveIntent

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