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Top Stories This Week: Layering the MM6 Maison Margiela x The North Face FW20 Collection and More

Don't miss this week's top stories.

HYPEBEAST

August 31, 2020

Layering the MM6 Maison Margiela x The North Face FW20 Collection
1
2
Marvel Shares Emotional Chadwick Boseman Tribute Video
3
Burberry.Erry Skates in Unreleased Off-White™ x Air Jordan 4 Bred
4
Behind the HYPE: ACRONYM's Endless Search for Technical Innovation
5
Post Malone Becomes Co-Owner of Texas’ Biggest Esports Group
6
Official Look at the Oregon Ducks-Inspired Air Jordan 5 Apple Green
7
Apple May Introduce Five New Models in Upcoming iPhone 12 Series
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New Guide: 5 Holiday Engagement Strategies

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CRM
 
Media serves as a key communication touchpoint for customers. However, media channels are often configured solely with the purpose of acquiring new customers and are isolated from wider communications strategies.

Every interaction customers have with a brand is part of their total customer experience. To meet their expectations, brands must adopt a more personal approach to media that’s powered by data, identity, and attribution – an approach traditionally associated with CRM. Marketers can deliver the right message at the right time by implementing Merkle’s Digital Maturity Framework which outlines the following areas for improvement:
  • Customer experience
  • Ways of working
  • Customer strategy
  • Decisioning
  • Measurement
  • Data & Technology
 
 
 
 
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