Merkle's 2020 Consumer Sentiment Report

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How do consumers feel about personalization and privacy? Do consumers feel brands are being authentic? Merkle's Consumer Sentiment Report features highlights from a bi-annual survey on consumer sentiment around brand experiences. Some of the key highlights from the 2020 first edition include: Half of respondents indicated that they felt brands knew too much about them. 71% of people would be willing to take a short (e.g. 60-second) survey when they first visit a website. Only 29% of people agreed that they often see themselves represented in messaging and advertising. 35% of respondents felt like marketing and advertising met their needs, and 34% often felt like brands addressed their needs.   Get the Report ➜

Aug 25

Want to learn more? Join us at 2:00 pm ET for our How Personal is too Personal: Why Consumers want personalized, authentic, experiences without giving too much up webinar. Register Today ➜

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