Harness the power of data for audience-based targeting for CTV, streaming audio & gaming
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Self-Service Data Marketplace Powers Connected TV, Streaming Audio and Gaming Advertising Tru Optik's Data Marketplace is the largest repository of branded third-party data for audience-based targeting on Connected TV, streaming audio and gaming advertising. Now, brands and agencies can define specific segments leveraging third and first-party data to enable audience targeting across leading publishers and advertising platforms, with unmatched scale and speed. | |  | |
Benefits - Massive Scale – Typically, segments are 2x - 5x larger than legacy data stores not built for connected media.
- Unparalleled Accuracy – Reconciled daily against Tru Optik’s 80MM+ home Household Graph.
- More Destination Partners – The most widely relied upon data marketplace across ad tech platforms and premium OTT publishers.
- Privacy Compliant – Mapped daily against Privacy.TV opt-out records at both the device and household level and CCPA compliant.
- Enhanced Speed – Unlike other solutions, the Data Marketplace makes data actionable in as fast as hours, not days or weeks.
Our team is ready to help you harness the full power of data for audience-based targeting, activation and measurement across connected media. |
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Tru Optik
750 East Main Street, Suite 530
Stamford, CT 06902
203.816.8499
Copyright © 2020 Tru Optik Data Corp / All rights reserved | |
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