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Merkle's Digital Marketing Report for Q2 2020

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Current State of Facebook Advertising
 
PERFORMANCE DATA
Digital Marketing Report for Q2 2020
 
The Data You Need for Your Re-Emergence Strategy
 
Since its launch in 2011, Merkle’s quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.

Download the Q2 report to see featured highlights, like:
  • US paid search clicks saw 38% YoY growth, compared to 7.2% in Q1
  • Essential goods grew 69.5% YoY in Google US organic search visits versus non-essential goods which grew 41.2% and apparel which decreased -1.5%
  • Instagram ad impressions saw 46% YoY growth and ad spend was up 30%
  • Google US search visits grew 42.5% YoY in the retail and consumer goods verticals, but was down -50.5% in travel
  • Display spend was down -11% YoY in Q2, versus paid social which was up 11%.
 
July 30
 
Identity Webinar
 
Join us at 2:00 pm ET for Merkle’s Q2 2020 Digital Marketing Report webinar for fresh highlights including the impact of COVID-19 on 2020 trends.
Register Today ➜
 
 
 
Merkle
 
 
 

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