New Guide: 5 Holiday Engagement Strategies

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Media serves as a key communication touchpoint for customers. However, media channels are often configured solely with the purpose of acquiring new customers and are isolated from wider communications strategies. Every interaction customers have with a brand is part of their total customer experience. To meet their expectations, brands must adopt a more personal approach to media that’s powered by data, identity, and attribution – an approach traditionally associated with CRM. Marketers can deliver the right message at the right time by implementing Merkle’s Digital Maturity Framework which outlines the following areas for improvement: Customer experience Ways of working Customer strategy Decisioning Measurement Data & Technology   Get the Guide ➜

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