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Agenda Update

The latest on Brandweek Challenger Brands

See below for the full agenda for Brandweek Challenger Brands, February 6-7 at Microsoft headquarters in New York.

 

Wednesday, February 6
9:20 am  Opening Remarks with Jeff Litvack, CEO, Adweek

9:30 am Industry Insights Conversation with Terence Kawaja, Founder and CEO, Luma Partners and Jeff Litvack, CEO, Adweek
9:40 am  Opening Keynote with Kelly Campbell, CMO, Hulu
10:00 am  Fireside with Jen Sey, SVP and CMO, Levi Strauss & Co. Global Brands
10:20 am  Fireside with Jeff Brooks, CMO, Casper
10:40 am  Coffee Break
11:00 am  Insight Sessions

  • Next Gen Marketing: Making the Move from Millennials to Gen Z
    Eric Edge, SVP of Brand and Communications, Postmates
    Allison Stadd, VP of Brand Reach and Affinity, BARK
  • The Art of Storytelling: Standout Creative to Amaze and Engage
    Ray Elias, CMO, HotelTonight
    Courtney Nichols Gould, Co-founder and Co-CEO, SmartyPants Vitamins
  • The Data Dance: Marketers' Fancy Footwork to Reach and Engage Consumers
    Alex White, Head of Music Recommendations and Curation Programming, Pandora
    Kevin Keith, Chief Brand Officer, Orangetheory Fitness

12:15 pm  Lunch
1:45 pm  Insight Sessions

  • Tech Toys or Marketing Ploys: The Role of VR, AR to Enhance Brands 
    Katie Finnegan, Founding Principal, Store No. 8, Co-founder and CEO, Spatialand
    Nicholas Horbaczewski, Founder and CEO, Drone Racing League
  • Mind the Gap: Cultivating Culture and Talent to Grow and Scale Your Business 
    Michael Lastoria, Co-founder, CEO and Creative Director, &Pizza
    Porter Braswell, Co-founder and CEO, Jopwell
  • Want It. Need It. Get It: CX Trends and the Future of Retail 
    Jonathan Shokrian, Founder and Executive Chairman, MeUndies
    Kimberly Dillon, CMO, Papa & Barkley

3:00 pm  Fireside with Bethenny Frankel, Founder and CEO, Skinnygirl

3:40 pm  Fireside with David H. Dancer, CMO, MedMen Enterprises

4:00 pm  Keynote with Alex Chung, Founder and CEO, GIPHY
4:20 pm  Networking Cocktails 


Thursday, February 7
9:30 am  Adweek Intelligence presented by James Cooper, Editorial Director, Adweek
9:40 am  Opening Keynote with Tom Cortese, COO and Co-founder, Peloton
10:00 am  Fireside with Brad Haley, CMO, IHOP Restaurants
10:20 am  Fireside with Andréa Mallad, CMO, Pinterest
10:40 am  Coffee Break
11:00 am  Insight Sessions

  • Intel From the Frontlines: Marketers Share What They've Learned From One Another 
    Luke Droulez, CMO, Parachute
    Leslie Kruempel, Mission Executive, Organic Valley
  • All by Design: Why CX, UX and Service Design are the Cornerstones of Brand Marketing 
    Eric Toda, Head of Marketing, Hill City
    Mark Berinato, Vice President, Digital Experience, Panera
  • Sustainable Branding: The Opportunities and Risks of Ethical Products and Services 
    Hanneke Willenborg, CMO, Seventh Generation
    Julie Channing, Vice President of Marketing, Allbirds

12:15 pm  Lunch
1:45 pm  Insight Sessions

  • Do Brands Need a Purpose? Why Changing the World for the Better is Good Business 
    Randy Goldberg, Co-founder and Chief Brand Officer, Bombas
    Matt Scanlan, Co-founder and CEO, Naadam
  • Bricks, Clicks and Beyond: Finding Online and Offline Success (and Failure) in Retail
    Selena Kalvaria, Vice President of Brand Marketing, Away
    Lorna Sommerville, Vice President of Marketing, Harry's
  • We See You'd Like Fries With This: The New Consumer Conversation in the Age of AI and Personalization
    Akshay Khanna, Head of Partnerships - NFL, NBA and NHL, StubHub
    Kathleen Reidenbach, Chief Commercial Officer, Kimpton Hotels & Restaurants

3:00 pm  Fireside with Cheryl Kaplan, President and Co-founder, M. Gemi

3:20 pm  Keynote (speaker to be announced)
3:40 pm  Fireside (speaker to be announced)
4:00 pm  Networking Cocktails 


To register and see more updates, please visit adweek.com/challengerbrands.

 

*Additional speakers to be announced soon. Agenda and speakers subject to change.

 

 
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