What Marketers Can Learn From Ariana Grande's 'Thank U Next' Video

This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare since the heyday of MTV. The video, a tribute to popular female-led movies from the early 2000s, quickly surpassed YouTube's all-time record for most...

Not coming through? Click here to view in browser December 06, 2018 Morning Digest What marketers need to know today Presented By Here's What Marketers Can Learn From Ariana Grande's Viral 'Thank U Next' Video These White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl in Kyrgyzstan Promoted Content by Conversant When It Comes to Cookies, Don't Settle for Crumbs of Customer and Prospect Data How a Mexican Beer Brand Gamed Facebook's Algorithm for a Good Cause 72andSunny Wins NFL After Review, Ending the League's Decade-Long AOR Relationship With Grey Zippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR

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