How WestJet Set the Bar for Brand Generosity

When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a practical advertising perspective, was a...

Not coming through? Click here to view in browser December 14, 2018 Morning Digest What marketers need to know today How WestJet's Real-Time Giving Set the Bar for Brand Generosity Ryan Reynolds Shares the Mystical Secrets of How His Aviation Gin Is Made Promoted Content by OpenText Fix These 4 Things Draining Your Creative Teams' Productivity The 25 Best Ads of 2018 Driving Sucks, and Lyft's New Work From W+K Reminds You All the Reasons Why 495 Scripted Shows Aired in 2018 as Streaming's Output Surpassed Basic Cable and Broadcast

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