Are Agencies Dropping the Ball With Programmatic?

With every major technological shift, some companies evolve while others get left behind. Agencies in the face of programmatic are no exception. Programmatic has changed advertising for the better, and with that, it's also put pressure on traditional agencies to overhaul their processes. Traditional agencies have enjoyed long-term contracts that guaranteed recurring revenues, but programmatic...

Not coming through? Click here to view in browser December 26, 2018 Morning Digest What marketers need to know today Agencies Have Been Resistant to Change, and They're Dropping the Ball Again With Programmatic The Biggest Account Shifts of 2018 Promoted Content by Facebook Why Lego, Live Nation and Acura Are Turning to Messaging for Marketing Priyanka Chopra Jonas and Bumble Created an Inspiring Anthem That Tackles Gender Bias Head-On The Data Behind a Few of 2018's Most Successful Brand Scandals Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 3

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