3 personalization fails (and how to fix them)

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Your guide to mastering personalization   Personalization is marketing’s biggest buzzword - but there are still misconceptions about what it means. We’re excited to bring you Personalization from A to Z created by AdWeek Branded + Optimizely. This go-to guide takes you through the basics of personalization including what personalization is (and isn’t) and how to create your own personalization campaigns. Get your copy to learn: The 3 most common personalization pitfalls and how to avoid them How Crate and Barrel used Optimizely to personalize the experience of their new Crate and Kids site to two different buyer types Why you need to embed A/B testing and experimentation into your personalization strategy, and more! Get My Copy →   631 Howard Street, Suite 100, San Francisco, CA 94105

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