Yeah, New York is a stressful place to live. Not many will deny that. Cincinnati agency Empower keyed in on that in a recent recruitment video that throws some good-natured ribbing at the "City That Never Sleeps." Channeling its inner-Lonely Island, the diss track tackles all the problems that come with living in New York and how joyous it is to live in one of Ohio's largest cities. In addition to using the video to lure talent, the agency wants to make it clear to potential clients that talent isn't just concentrated in big cities like New York, Chicago and Los Angeles.
Thanks to public scrutiny and a changing market, companies like Google, Apple and Facebook are pivoting toward to protecting consumer privacy. Google will give users the ability to delete third-party cookies. Apple has declared "privacy is a fundamental human right." While Facebook is trying to rebound following the Cambridge Analytica scandal. Perhaps not surprisingly, experts like Ratko Vidakovic, founder of AdProfs, think Google could come out ahead, as restrictions put in place by CCPA could help entrench monopolies.
Read more: As privacy laws loom, see how the walled gardens could become even higher.
Brands are finding ways to use the same technology behind deepfake videos for something far less sinister. For instance, a recent Levi's patent proposal would be for an artificial intelligence that would use neural networks to artificially create designs for rugged, worn jeans that could be laser printed instead harming the environment—each pair of jeans requires large volumes of bleach and 20 to 60 liters of water.
On Friday, Hyundai announced the departure of CMO Dean Evans. On Monday, the auto brand already found his replacement. Angela Zepeda comes from Hyundai's agency of record, Innocean USA, where she handled all of Hyundai's creative and media operations. She will oversee all of the brand's marketing and advertising efforts in the U.S. Meanwhile, Twitch didn't move quite as quickly as former CMO Kate Jhaveri left for the NBA over the summer. The streaming platform finally has her replacement, naming Doug Scott, who previously led marketing efforts at the mobile platform Zynga, to the CMO position.
This year's symposiums will challenge the brand marketing community to address experiential engagement versus performance, effective use of emerging social channels, mindfully tapping culture to keep your brand relevant, and more. Secure your seat today and join the discussion. Limited passes remain and sales end on 10/28.
Kelly Bayett, co-founder and creative director, Barking Owl
There isn't a box where everything fits perfectly from mentor to mentee. It's important to listen to the story of the person you are mentoring and see where they can grow and how you can help them find their strengths. I am very cognizant of helping them see what is great in themselves, own that and be confident in it so they don't feel like they need me, but they are secure enough to soar on their own.
Jonathan Hanson, co-founder and ecd, Unconquered
Assign meaningful projects for mentees to engage with that reference real-world examples. If they're a producer, make up a shoot challenge for them to solve. If they're creative, have them pitch a deck. The most impactful learning often comes from doing.
Courtney Berry, managing director, Barbarian
Always remember to consider how someone's personal life might be affecting their professional mentorship requests. Mentees may seek mentorship for a wide array of reasons, some of which go beyond professional situations and can include personal situations. Be cognizant of what your mentee might be going through or needs support with. It is instrumental in being a great mentor.
"One time I went to the hospital for a checkup, and the doctor said my arms are 40 to 50 years old," said Jian "Uzi" Zi-Hao, one of the world's best League of Legends players.
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