S T U D I O 1 2 : Chance the Rapper's Second-Class Brands

Chance the Rapper's Second-Class Brands

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First Things First

October 30, 2019

By Jameson Fleming and Kimeko McCoy

Presented by

How These 'Second-Best' Brands Capitalized On Chance the Rapper's SNL Shoutout

Whether it be a lunchroom table meme or an SNL skit, if you call the brands, they will come. In case you missed it, Chance the Rapper shared his "second-best" favorite brands on SNL over the weekend, and brands like Pepsi took to Twitter to respond. While the interaction is playful, there's a lot to be learned in terms of real-time marketing opportunities. Here's the long story short according to writer Stephen Spiewak, "If a brand can't strike when the proverbial iron is hot, it's probably best not to strike at all."

Caught in Brexit Limbo, UK Ad Industry Prepares for an Uncertain Future

Senior reporter Diana Pearl spent a month reporting from London—and one of the biggest themes from her time in the United Kingdom is that the country's ad industry is struggling to deal with Brexit-induced turmoil. Agencies have a number of concerns, from attracting talent to their clients—industries that rely on easily moving goods in and out of the country could suffer under Brexit, leaving agencies who service those clients wondering if marketing budgets will be slashed.

Everything Marketers Need to Know About the California Consumer Privacy Act

It's no secret that marketers are worried about CCPA. One recent study found 87% consumers would opt out of ad targeting under CCPA's terms. There's a lot at stake, as violations will run companies four figures for each infraction.

What does CCPA mean for consumers?
What does CCPA mean for agencies and brands?
What does CCPA mean for platforms and publishers?
What does CCPA mean for ad tech?

Boeing Takes Out Full-Page Ads Before CEO Testifies

Boeing likely spent over half a million dollars on full-page ads in various newspapers like The New York Times and Wall Street Journal, expressing sympathy for the lives lost because of Boeing 737 Max 8 planes that crashed and killed hundreds of people. What's missing from those ads? An apology. Although there might be a good reason for that: "An apology is legally admissible in court as negligence," said Eric Denzenhall, a crisis communications expert.

Just Briefly: The Rest of Today's Top News and Insights

Here's How You Write Ads for a Book About Writing Ads

Advertising books are usually written by people with long careers behind them (or at least a consulting business to promote). But freelance copywriter Thomas Kemeny is still grinding out his career, so he took a different approach to promoting his book.

Charmingly self-deprecating, Kemeny's ads for entry-level copywriting guide Junior highlight that writing never gets easy, even when you're writing books about it.

Promoted Content by Cognizant Interactive

The 3 Imperatives of Transforming Your Business for the Experience Economy

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How Do You Build a Culture That Isn't Afraid to Fail?

Michael Wachs, CCO of GYK Antler and CCO of York Creative Collective

This always starts at the top. Building a culture that is OK with failure means first building a culture that understands the value of taking risks. And you can't do any of that if your boss or director is mandating a zero-tolerance policy on perfection. All leaders and decision-makers must be aligned on being open and accountable to failure if we want to establish an environment that does.

Leyland Streiff, general manager, Heat and Deloitte Digital

This starts from the top down, and leadership needs to build this culture by example.

1. Own your own failures: Learning from failure takes acknowledgment of failing. Set an example for your team by publicly and immediately owning your own failures and showing the team what's been learned. We all mess up, and there's massive power in owning that. You'll gain the respect of others and destigmatize failure.

2. Defend your team's failures: Too many managers build themselves up by highlighting the failures of others. The old, "See how so-and-so messed this up, but don't worry; I fixed it." Instead, take your team's failure as your own and remind leadership how you'll work differently going forward. No bad will come of this. Leadership will see you as a confident, honest leader. And your team will follow you anywhere.

3. Encourage experimentation: Don't just celebrate experimentation after the fact; ask for it from the onset. Empower the team to try new things and tell them failure is OK before it ever even happens. Only then can you create a true "test and learn" culture.

Hims CMO Talks Confident Optimism and Experimenting Beyond "Scroll Culture"

From Pandora to Lyft to now Hims, Melissa Waters has a knack for marketing high-adoption, digitally-native brands. And in her role as Hims CMO, Melissa is not only focused on the growth of the brand—connecting people with doctors and healthcare products online—but also blazing new paths in the nearly $40 billion telehealth space.