For years, the promise of TV-Digital convergence has hung over the advertising industry. And now, the technology is finally here!
Spooky TV-Digital Stats:
Linear TV shows no sign of resting in peace and is projected to account for half of the $135 billion in total TV ad spend in 2022.
Do you have a plan to ward off cord-cutters? More are coming your way… 16 million more. By 2023, their number will have grown to 56.1 million.
41% of advertisers and agencies are concerned about overlapping Advanced TV with other channels.
If marketers don’t plan and execute converged campaigns, they’ll face the horrors of overlap and inefficiency. Many progressive advertisers are turning to Amobee to help them connect audiences across TV, digital and social, and for good reason: Forrester recently named Amobee a Leader in Cross-Channel Video Advertising.
Download A Practical Guide to TV-Digital Convergence to help you navigate through the murky waters of convergence.
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