There's a lot of hype around the new streaming and OTT landscape, especially with WarnerMedia's upcoming streaming service HBO Max. The company's latest offering has already snapped up The Big Bang Theory, pulled Friends from Netflix and moved Sesame Street from HBO to HBO Max. But even with the streaming service shaping up to be one of the larger and more ambitious new entries in the streaming space, there is still a lot we don't know.
The good news: Paris 2024 launched the new Olympics logo.
The bad news: Designers aren't thrilled.
The Olympic Games are indeed an exciting time, but it seems the logo for Paris 2024 may have missed the mark and many don't seem to be fond of the new look. We asked designers to weigh in from "The Ugh" to "We like it." This might be of those logos that grows on people the more you look at it.
In case you haven't heard, Johnson & Johnson sent its U.S. consumer health business from WPP's Wunderman to MDC Partners' Doner earlier this week. Both agencies were in desperate need for a big win. MDC Partners needed to show its headed in the right direction following Stagwell Group's $100 million investment. Wunderman is the crown jewel of Mark Read's attempt to resurrect WPP.
What's the first thing that comes to mind when you think of West Virginia? If the picture isn't something similar to a Miami or Las Vegas, you're not alone. To help the state's tourism industry, a Milwaukee creative agency came up with a creative solution: Don't tell travelers where they're going. Digital billboards and city buses wrapped in pixelated ads around Washington, D.C. encouraged curious onlookers. Road trip to West Virginia anyone?
There are several analogies one could use for peer pressure related to binge drinking. Yet, using sausages as an example of why alcohol excess is bad isn't one we would have considered.
Copenhagen agency Robert/Boisen created a two-minute PSA that shows nary a drop of alcohol, yet uses sausages (something one should binge on, if we're honest) to make its point. One the one hand, it's incredibly absurd. Yet, on the other, the wacky approach will likely break through to teens in Denmark and make an important point.
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This week we're tackling how brands and agencies overcome setbacks. First up: How do you brainstorm ideas?
Jonathan Kenyon, founder and ecd, Vault49
We frequently run a full studio workshop called '49 minutes'. This involves pausing all activity in the studio for a fixed period of 49 minutes (the duration being inspired by our agency name!) and asking everyone to focus their attention on a particular problem to solve, with everyone then taking a minute to present their discoveries to the full group afterwards. This includes every level of seniority and often takes place with our London and NYC studio combined. It democratizes where ideas come from and there has never been a strategic or creative roadblock that we haven't been able to ride over by utilizing this approach.
Melissa Tischler, partner, Lippincott
One of my favorite techniques is to select a group of well-known and distinct companies, particularly those that do business in another category, and think about how they would come at the challenge I'm trying to solve. When you start thinking about "how Tesla would make a frozen meal" or "how Everlane would design a banking app" it gets the wheels turning in new ways.
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