While Starbucks Pumpkin Spice Lattes, jack-o'-lantern carving and apple picking are ushering in the fall season, Cost Plus is getting a jump on holiday advertising. What's next? Christmas in July? Well the home specialty store used just the right amount of sappiness to make it alright.
We've covered influencer marketing in an endless amount of ways, from what brands should consider ahead of partnering with an influencer to what influencers can teach brands about community management. Now, Adweek, in partnership with IBM Watson Advertising, has created a complimentary course on emerging marketing technology called the Institute of Brand Marketing. The latest lesson covers everything marketers need to know about influencer marketing.
Apple, Google and Amazon Remain Top Brands While Facebook Falls
Global consultancy Interbrand has unveiled its annual list of best global brands and it's no surprise that Apple took the top spot. But after a year of bad press, maybe it's also no surprise that Facebook fell out of the top 10. What you may find surprising is the brand that took its place.
There will be no chitter chatter in this sanctuary of silence. No clicking pens or clacking heels or, god forbid, coughing fits. This is, after all, the Quietest Library on Earth.
Join some of the world's most recognizable brands as they gather to transform the way brands influence the world. Nov 3-6, Palm Springs, CA. Secure your pass before 10/28.
Lisa Rodriguez, chief talent officer, Havas Media US
We have both 1:1 mentorship as well a group mentorship programs. We call it SAGE, which is an acronym for: S - Supporting Others A - Accelerating your skills G- Growing personally and professionally E- Excelling in your career SAGE mentorship is a group mentorship program that drives rich learning and development for both mentors and mentees. We support both 1:1 mentoring and a group mentorship environment where several mentees are paired with a leader. The mentees not only gain mentorship advice from the leader, they also learn from other mentees who may bring forth different questions.
Marc S. Strachan, chairman, Adcolor
The ADCOLOR Futures program:
Each year, as Chairman, I take on at least one Adcolor Futures participant as a mentor for a one year period. I ask each of my fellow Board members to do the same.
We also have an Adcolor Advisory Board which serves as a development ground for potential future board members. It also provides a space for up and coming managers to showcase their leadership talents and fine-tune their marketing chops.
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