6 Ways to Prepare for the Cookie-less World

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The disappearance of cookies will require marketers to revamp their processes, gain new skills, and acquire new tools to meet their goals. And, as marketers strive to engage consumers in a personalized manner, there is no doubt that a cookie-less world will change how data is activated, managed, and measured. Our new guide lays out six ways brands can be compliant and consumer-friendly, to collect, enrich, and organize their first-party data and transform customer experiences by innovating these areas: New wave of attribution Acquiring and enriching first-party data More extensively leveraging first-party data platforms Focus on customer journey and experience Rise of data clean rooms Experimental test designs   Download the Guide ➜   Want to Learn More? Join us for our three-part webinar series, How to Strengthen Identity and Data in a Cookie-less World, beginning on July 23 at 2:00 pm ET.

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