Going incognito? IAS explores growing concerns over
Consumer Privacy
Do you prefer to scroll in secret? The growing adoption of CCPA, GDPR, and similar privacy laws has become more commonplace, reflecting and shaping consumer concerns over data privacy online.
A new IAS report explores what online privacy preferences mean to consumers, and the tradeoffs they are willing to make in exchange for more suitable advertisements.
We discovered...
Online privacy is important to 89% of consumers, and at least half of consumers have taken action to limit data collection online.
Over 50% of consumers are receptive to some form of contextual targeting in online ads.
Consumers prefer to be targeted in environments where they’re already sharing personal information due to the nature of the app, like shopping or social media.
Clear those cookies, then click below for the full IAS consumer privacy research.
Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 17 offices across 12 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com
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