Fueled in part by a lack of trust and transparency in the media buying process, the marketing industry faces a troubling rise in fraudulent websites and bots. Ensuring your campaign/inventory is free from invalid traffic (IVT) is a critical starting point for ad effectiveness and provides the baseline for ad dollars to be impactful.
As you think about the factors contributing to IVT and how to keep your campaigns protected, consider the best practices for ad placement to reduce wasted spend.
Read our comprehensive guide to learn:
The current state of IVT and what the industry is doing to solve for it
The differences between general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT)
How to guard your campaigns across desktop, mobile, mobile web, and mobile-in-app
Moat wins Adweek Best of Tech Readers’ Choice Partner Award for Best Brand Safety/Verification Solution
Thank you to all the customers and partners who voted! For the second year in a row, Moat by Oracle Data Cloud has been voted best-in-class by the Adweek Best of Tech Readers’ Choice Partner Awards as the preferred brand safety/verification solution.
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