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How disruption has impacted marketing activities and investments

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Merkle Insights
 
COVID-19 SPECIAL EDITION
Customer Engagement Report
 
How have marketers been impacted?
 
It’s no surprise that organizations have been disrupted by the onset of COVID-19. And with the goal of “flattening the curve”, new government guidelines and consumer spending needs have forced organizations to innovate in order to thrive during this time.
Quote from the Report
Our latest edition of the Customer Engagement Report uncovers trends of how marketers have been impacted and are adapting their activities and investments as a result of the COVID-19 crisis. Insights include:
  • 96% say customer marketing innovations are here to stay
  • 52% increased marketing spend since COVID-19
  • 74% changed their approach to customer content
 
JULY 28
 
Webinar
 
Join Merkle experts for a webinar as they discuss the innovations and gaps in customer engagement during COVID-19.
Register Now ➜
 
 
 
Merkle
 
 
 

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