Prepare Your Organization for CDP Success

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Marketers have been exploring various customer data platforms (CDP) with the hopes of solving their data management and customer experience challenges. As with any tool, simply purchasing a CDP will not demonstrate ROI. Our new guide, How to Make Your CDP a Catalyst for Organizational Change, walks you through the critical areas of preparing your organization for CDP success: Create multifunctional teams Align teams around a common goal Don’t forget change management Rethink your technology architecture Maintain your channel-specific technology   Download the Guide ➜

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