A&W Wants to Return the Ampersand to the Alphabet

When a brand changes its logo, customers notice. Look no further than when IHOP briefly became IHOb, and the world exploded. Now, to celebrate its 100th birthday, A&W Restaurants has unveiled a new logo, and (gasp) there's no ampersand! The symbol has not held up well in a digital age; good luck finding one in...

Not coming through? Click here to view in browser January 31, 2019 Morning Digest What marketers need to know today A&W Takes Up a Worthy Cause: Adding the Ampersand (Back) Into the Alphabet Amazon Studios Returns to the Super Bowl With Teaser of Upcoming Series Hanna Promoted Content by Amobee Reach the 125 Million Consumers Who Won't See Your Big Game Commercial Avocados From Mexico's 30-Second Super Bowl Spot Depicts a Bizarre Dog Show Where Humans are Competing for Guacamole Jack in the Box Is Here to Support Everyone Calling in Sick After the Super Bowl Girls Inc. Is Running a PSA About Empowerment During the Super Bowl Is the World Ready for RoboChild, the Unnerving Star of TurboTax's Super Bowl Ad?

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